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Home Seller Offers Incentive in Booze

It sounds like a win-win situation to me.  The seller gets rid of his/her house and the buyer gets a few beverages to dull the pain of purchasing a depreciating asset or living in a “just getting by” economy.


Melanie Gravdal has been struggling to sell the unit, so she’s decided to offer a unique incentive to stoke interest: $1,000 worth of food and drink at Grandpa’s Place, the bar across the street, to whomever buys the house.

“We weren’t getting very much traffic because there was so much competition in the market,” said Gravdal, of Glenview, a suburb about 18 miles north of Chicago. “We live in a place where restaurants and bars come within walking distance so we thought this was a way to cross-promote the neighborhood and our homes.”


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